You go into a card store, it’s an ocean of paper. And every card is so hyper-specific. ‘To my beloved aunt who enjoys gardening and cryptic crosswords.’ What if my aunt just… exists? Is there a card for that? A simple ‘Hey, it’s your birthday. Still alive. Good for you.’? And then the signature. ‘Love, Jerry.’ Is that too much? Is it not enough? Do I add an exclamation point? The pressure to convey the exact right level of affection, all on a piece of cardboard. It’s a minefield of sentiment!
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